HANDS-ON PRODUCT DESIGN LEADER

Designing customer-facing products and B2B dashboards for complex workflows.

I translate business problems into intuitive products — distilling dense SaaS workflows into experiences people actually understand. I partner closely with product, engineering, and business stakeholders to clarify product logic, set UX/UI direction, and ship experiences that are clear, useful, and built to scale.

I lead with strong product judgment, close engineering partnership, and hands-on execution.

20+ Years
Product Design & UX Leadership
Web Applications
Dashboards, workflows & customer-facing tools
Product Design Direction
Flow, UX structure & interface standards
Design + Front-End Leadership
Managed designers & developers
UX/UI Execution
Hands-on design to shipped product
What I do

How I solve hard product problems.

I work best on web applications and workflows — dashboards that surface the right data, admin tools that reduce friction, and customer interfaces that feel simple even when the logic underneath isn't.

01

Product design direction + design systems

Setting UX/UI direction, product experience priorities, and design-system standards that help teams ship consistently across complex products.

02

Complex product flows

Architecting end-to-end workflows across web apps, dashboards, and customer journeys — using AI-assisted workflows to prototype, explore product logic, and speed up decision-making without replacing design judgment.

03

Dashboard and admin UX

Designing the internal tools and admin experiences that keep operations running.

04

Customer experience

Building customer-facing interfaces that are usable, trustworthy, and visually polished.

05

Design + engineering partnership

Partnering with founders, product managers, and engineers to ship coherent product work.

Why I'm different

Products are systems, not just interfaces.

The best products work because the interface, workflow, and underlying logic all fit together. I design across that whole stack — from customer journeys and transaction flows to admin dashboards and the operational workflows behind them.

Experience layer
01Customer interfaceWhere users browse, compare, and decide.
02Transaction flowWhere intent turns into booking, checkout, or submission.
03Admin dashboardWhere teams manage data, status, and operations.
04Operational workflowWhere internal work gets tracked and resolved.
Delivery layer
Business Strategy01
UX02
Product Design Direction03
Content04
Engineering05
QA06
Launch07
Continuous Improvement08
The proof

Selected work

Product design work across SaaS platforms, dashboards, and complex workflows.

See all work
Best fit

For teams that need a hands-on product design leader who can ship.

  • +Brings clarity to ambiguous product problems.
  • +Turns messy workflows into intuitive experiences.
  • +Builds strong partnerships with engineering and product.
  • +Leads strategy while staying hands-on through execution.
  • +Designs systems that scale with growing products.
  • +Helps teams move from unclear direction to shipped product.

Need someone who can help figure out how your product should work — then design the experience that makes it successful?

I partner with founders, product leaders, and engineering teams to turn tangled workflows into clear, polished products.